Online-Marketing von A bis Z: Begriffe einfach erklärt
Auf dieser Glossar-Seite finden Sie eine umfassende Sammlung von Begriffen rund um Online-Marketing und Webdesign. Die Begriffe werden verständlich erklärt und decken alle wichtigen Disziplinen ab – von SEO und Content-Marketing bis hin zu technischen Aspekten wie UX-Design und Webentwicklung. Ziel ist es, Ihnen einen klaren Überblick über die Fachbegriffe zu bieten, die im digitalen Marketing von Bedeutung sind, und Ihnen dabei zu helfen, komplexe Konzepte besser zu verstehen und effektiv anzuwenden.
A
- ABC-Kundenanalyse
- A/B-Testing
- Above the fold
- Absprungrate
- Account Based Marketing (ABM)
- Ad Hijacking
- Ad Impressions
- Ad Network
- Ad Server
- Ad View
- Ad Visibility
- Adblocker
- AdClick
- Advertiser
- Advertorial
- Affiliate-Marketing
- Affiliate-Publisher
- Algorithmus
- Alt-Text
- Anchor-Text
- Ankertext
- Annual Contract Value (ACV)
- Annual Recurring Revenue (ARR)
- API (Application Programming Interface)
- App Marketing
- App Store Optimization (ASO)
- Artificial Intelligence (AI)
- Attribution
- Attributionsmodell
- Audience Development
- Audience Targeting
- Augmented Reality (AR)
- Auth-Code
- Automation
- Avatar
- Average Revenue Per Account (ARPA)
- Average Selling Price
B
- B2B Marketing
- B2C Marketing
- Backend
- Backlink
- Bannerwerbung
- Behavioral Targeting
- Below the fold
- Benchmark
- Bid Management
- Big Data
- Bing
- Black Friday
- Black-Hat-SEO
- Blockchain
- Bot
- Bounce Rate
- Brand Awareness
- Brand Management
- Brand Monitoring
- Breadcrumb Navigation
- Breadcrumbs
- Broken Link
- Browser / Webbrowser
- Browserkompatibilität
- Budget Allocation
- Business Intelligence (BI)
- Buzz Marketing
C
- Caching
- Call-to-Action (CTA)
- Canonical Tag
- Cascading Style Sheet (CSS)
- Cash Burn Rate (CBR)
- Chatbot
- Click-Through-Rate (CTR)
- Clickbait
- Cloud Computing
- Content Management System (CMS)
- Content
- Content Curation
- Content Delivery Network (CDN)
- Content Governance
- Content Integration
- Content Management
- Content Marketing
- Content Republishing
- Content Seeding
- Content Strategy
- Contextual Advertising
- Conversion
- Conversion Optimierung (CRO)
- Conversion Rate (CR)
- Conversion Tracking
- Cookie
- Corporate Design (CD)
- Corporate Identity (CI)
- Cost-per-Acquisition (CPA)
- Cost-per-View (CPV)
- Cost-per-Click (CPC)
- Cost-per-Lead (CPL)
- Cost-per-Mille (CPM)
- Cost-per-Order (CPO)
- Crawl Rate
- Crawler
- Cross-Selling
- Customer Acquisition Cost (CAC)
- Customer Data Platform (CDP)
- Customer Engagement (CE)
- Customer Journey
- Customer Lifetime Value (CLV)
- Customer Relationship Management (CRM)
- Customer Success Manager
D
- D2C (Direct-to-Consumer)
- Data Driven Storytelling
- Data Management Platform (DMP)
- Data Mining
- Data Processing Agreement (DPA)
- Data Warehouse
- Data-Driven Marketing
- Datenfeed
- Datenminimierung
- Deep Learning
- Deep Link
- Dialogmarketing
- Digital Branding
- Digital Disruption
- Digital Leadership
- Digitale Strategie
- Direct Marketing
- Display Advertising
- Display Marketing
- Domain
- Domain Authority
- Double-Opt-In (DOI)
- Double-Opt-Out
- Drip-Marketing
- Dropdown-Menü
- DuckDuckGo
- Duplicate Content
- Dwell Time (Verweildauer)
- Dynamic Advertising Reporting Targeting (DART)
- Dynamic Search Ads (DSA)
- Dynamische Inhalte
E
- E-Commerce
- E-Commerce-Tracking
- E-Mail-Marketing
- Earned Media
- EAT (Expertise, Authoritativeness, Trustworthiness)
- Ecosia
- eCPC
- eCPM
- Emoji Marketing
- Employer Branding
- Engagement Marketing
- Engagement-Rate
- Entität (im SEO-Kontext)
- Evergreen Content
- Exit Intent Pop-up
- Experiential Marketing
- Externes Linkbuilding
M
- Machine Learning (ML)
- Macro Conversion
- Manual Penalty
- Marketing Automation
- Markenbekanntheit
- Markenmanagement
- Merchant
- Meta Description
- Meta Robots
- Meta-Tags
- Metaverse
- Micro Conversion
- Microsite
- Mindmap
- Mobile Advertising
- Mobile Optimization
- Mobile-First
- Mockup
- Monitoring
- Monthly Recurring Revenue (MRR)
- MQL, SQL, PQL
- Multichannel-Marketing
- Multivariate Testing
O
- OffPage-Optimierung
- On-Demand Content
- On-Premises-Softwares (On-Prem-Softwares)
- OnePager
- Online Kundenbindung
- Online Marketing
- Online PR
- Online Reputation Management (ORM)
- Online Werbung
- OnPage-Optimierung
- Open Graph
- Open Source
- Opt-In
- Optimierung für Sprachsuche
- Organic Reach
- Outbound-Marketing
- Owned Media
P
- Page Impression
- Page Performance Index (PPI)
- Page Rank
- Page Speed
- Paginierung
- Paid Advertising
- Paid Content
- Paid Media
- Paid Search
- Parallax-Scrolling
- Performance Marketing
- Permission Marketing
- Persona Based Marketing
- Personas
- Pixel
- Pixel-Tracking
- Platform-as-a-Service (PaaS)
- Plugin
- Point of Sale (POS)
- Pop-up
- POS-System
- Position Zero (Featured Snippets)
- Post-Conversion Marketing
- Post-Impression Activity
- PPC (Pay-per-Click)
- Predictive Analytics
- Product Led Growth (PLG)
- Product-Information-Management (PIM)
- Programmatic Advertising
- Programmatic Marketing
- Progressive Web App (PWA)
- Proof of Concept (PoC)
- Push Notifications
S
- Sales Development Representatives (SDR)
- Sales Modelling
- Schema Markup
- Scrum
- SEO Contest
- SEO-ROI
- Search Engine Results Page (SERP)
- Server
- Session Tracking
- Share of Voice (SOV)
- Shareware
- Sichtbarkeitsindex
- Single-Page-Application (SPA)
- Single-Opt-In (SOI)
- Sitemap
- Snapchat
- Snippet Optimierung
- Social Marketing
- Social Media
- Social Media Marketing (SMM)
- Social Media Monitoring
- Social Proof
- Social Tagging
- Soft Bounce
- Software
- Software-as-a-Service (SaaS)
- Softwarebeschaffung
- Split-Testing
- Sponsored Link
- SSL-Zertifikat
- Storytelling
- Strukturierte Daten
- Subdomain
- Suchintention (Search intent)
- Suchmaschine (SUMA)
- Suchmaschinenmarketing (SEM)
- Suchmaschinenoptimierung (SEO)
- Suchmaschinenwerbung (SEA)
- Suchoperatoren
- Suchvolumen
- Supply Chain Management (SCM)